Beer Label

I got an email enquiry from Humpty Dumpty Brewery asking for a totally different label design from the usual, for their new beer launching Easter '09, called 'BAD EGG' (odd name for a beer!?) The partner-director of this 'Micro' Brewery was inspired by one of my T-shirt designs here and seized the initiative to commission me. His vision was for an egg-shaped Humpty character pictured on a motorbike with hands (on handlebars) sticking out each side of the label. Nice job i thought. After i agreed to cave-in on the price, i sent him this very rough sketch just to put the idea over ...

He liked the concept and i worked on it some more ...
"Coming along very nicely" however the consensus opinion was to reduce Humpty's tongue and instead add a headlight. Other suggestions were also thrown in at this stage - by a committee of 'all the king's men and all the king's horses' (i should think) - which, by the way, is great becouse i now had a good idea what exactly this beer label required. I slept on it and the following day, sent this new Rough ...
"This is getting even better" was his basic reaction, just one or two minor suggestions about the headlight area needed defining some more and so i felt ready then to make something approaching a 'finished artwork' presentation ...
By way of a reply i received a cheque less than a week later for the full amount from his partner in accounts dept' with enclosed compliments-slip saying "Thank you for the excellent Bad Egg" but no response from himself. He was probably busy testing the new brew, and so i posted off a CD containing that finished artwork - saved with the cutting-vector-path needed for the label's shape - which was outputted from photoshop as a PDF document.

However, later that same day he did respond to my presentation! "We like it but headlight looks a little spare" I took that to mean too much shine. I replied that i'll be happy to amend this area and send another CD ( being as i probably was bit too quick in the first instance. ) He also said there will be further projects in the new year for me as new beers come on stream. The Humpty Dumpty Brewery is winning awards hand-over-fist for its beers since the new owners took it over just two years ago.