The Humpty Dumpty Brewery company was very pleased with my previous 'BAD EGG' design done for their Pump-clip and bottle label. So now they wanted a new one, this time for their flagship pint: 'Humpty Ale'. This was to have a cricketing theme because the launch date was to coincide with the Ashes tour. I sent very loose sketches to be sure I was 'on message' -
The concept was going in the right direction with the main points covered, but I needed further feedback so I sent two more iterations - 
The Brewery were liking my designs and now wanted to see it square -
I had a week or so to stare at that, affording me the opportunity to improve details like Humpty's skin-tone, a bigger red ball and I added 'Ale' onto the bat -
Everyone said it was great.
Cheers!
The concept was going in the right direction with the main points covered, but I needed further feedback so I sent two more iterations - The Brewery were liking my designs and now wanted to see it square -I had a week or so to stare at that, affording me the opportunity to improve details like Humpty's skin-tone, a bigger red ball and I added 'Ale' onto the bat - Everyone said it was great.Cheers!
Those designs are fantastic Jim. I really like the final one - v impressive. I would certainly try it if it had that label!
ReplyDeleteI agree.
ReplyDeleteBring on the humpty beer!!